The Automobile Dealers Union of Ghana (ADUG) has announced a 15 percent cut in vehicle prices, attributing the decision to the relative stability of the Ghana cedi against the US dollar and the removal of the COVID-19 levy.
In a statement issued in Accra on February 15, 2026, the Union said the downward adjustment fulfils a pledge it made earlier to review prices once exchange rate pressures eased and market conditions became more sustainable.
According to ADUG, the cost of vehicles in recent months had been driven up by currency volatility, elevated import duties, high freight charges and disruptions in global supply chains. The Union noted that it had consistently assured the public that any significant economic improvement would be reflected in fairer pricing.
With the cedi showing renewed stability, the association confirmed that its members have implemented price reductions across multiple vehicle categories, including brand-new cars, hybrid models, electric vehicles and home-used imports.
“This move demonstrates our commitment to ensuring that improvements in the exchange rate directly benefit consumers rather than lead to excessive profit margins. Our members have acted responsibly and in good faith,” the statement emphasised.
The release, signed by ADUG National President Eric Kwaku Boateng, also thanked the public for its patience and continued confidence in the formal automobile sector.
Industry observers say the reduction could stimulate renewed activity in the automotive market, particularly among buyers who had delayed purchases due to rising costs.
Source: Wesleyannews.com
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